WHAT IS "MYAUDIENCE-MEASURE" ?

myAudience-Measure is a camera-based client-server audience measurement product developed by Rhonda Software company.

Particularly speaking, myAudience-Measure is an indoor hardware-based software solution running on a common PC platform with USB camera attached. It requires dedicated PC box and permanent Internet connection to enforce license status and synchronize data with central Reports Portal. Please note that the only software part of myAudience-Measure is provided by Rhonda Software. Hardware part (PC box + camera) is to be purchased and setup by a customer independently, in accordance with our recommendations.

APPLICABILITY

To enable attention detector USB camera of myAudience-Measure must be horizontally mounted approximately at the height of human's face, in close proximity of some vehicle being exhibited to a public with advertising, informational, commercial, educational or other purposes. myAudience-Measure gathers statistical information about an audience in front of a vehicle (within the camera’s field of view), accumulates it on the centralized Reports Portal and shows it to an authorized user in form of various time-based metrics. Privacy is strictly protected - no personal images are captured, only statistical information is stored.

All metrics are represented as the graphic diagrams describing effectiveness, attractiveness, attendance, visibility and other important vehicle's characteristics with reference to all age and gender groups of visitors and viewers. This unbiased feedback becomes a valuable input for owner/user/manager and helps to improve the strategy of vehicle's usage. For example, manager may decide to relocate a vehicle from less popular location to location with vivid people traffic, change a vehicle's message/content in more attractive for current audience way, precisely calculate its rent based on its effectiveness in terms of actually reached audience (if vehicle is used as a leasable advertising space), and so on. Please see the real metrics' examples on the Reports Portal using demo account.

Thus, myAudience-Measure is particularly effective for advertising, retail, education, and other professional domains with the necessity of measuring people traffic and attention against some static object of interest.