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Go to DownloadsMETRICS CALCULATION
To calculate a metric on the Reports Portal user need to:
1) select one or several metric types from the list of 14 available described below,
2) define main time period as the pair of start and end data/time values. User also can define additonal time period to compare the same metric(s) for the same measuring units in the different time periods.
3) specify one or several measuring units or groups of measuring units.
ATTENTION TIME (AGE BRAKEDOWN)
Average time (in seconds with one decimal place) viewers
looked at a given
vehicle during a given period of time.
This metric is calculated as the sum of all attention
durations for all viewers divided by the number of
viewers.
Values for this metric are shown separately for three age groups ("young", "adult", "senior")
and "not classified" category.
Data could be grouped by any time slot - second, minute, hour, day, week, month, quarter and year.
ATTENTION TIME (GENDER BRAKEDOWN)
Average time (in seconds with one decimal place) viewers
looked at a given
vehicle during a given period of time.
This metric is calculated as the sum of all attentions
durations for all viewers divided by the number of
viewers.
Values for this metric are shown separately for two genders and
"not classified" category.
Data could be grouped by any time slot - second, minute, hour, day, week, month, quarter and year.
AVERAGE UNIT AUDIENCE
This metric was originally developed by DPAA (former OVAB) to measure
the effectiveness of some ad playing on a given
vehicle during a given period of time.
It is calculated as the number of viewers multiplied by their dwell time and
divided by ad duration. This is the only metric requiring one additional parameter - ad duration.
By default standard ad duration is assumed to be 120 seconds.
DWELL TIME (AGE BRAKEDOWN)
Average time (in seconds with one decimal place) viewer
stays in front of a given
vehicle during a given period of time.
This metric includes all viewers even those who are not looking
at a vehicle all the time, but just having glanced at it at least once.
Values for this metric are shown separately for three age groups ("young", "adult", "senior") and
"not classified" category.
Data could be grouped by any time slot - second, minute, hour, day, week, month, quarter and year.
DWELL TIME (GENDER BRAKEDOWN)
Average time (in seconds with one decimal place) viewers
stayed in front of a given
vehicle during a given period of time.
This metric includes all viewers even those who are not looking
at a vehicle all the time, but just having glanced at it at least once.
Values for this metric are shown separately for two genders and
"not classified" category.
Data could be grouped by any time slot - second, minute, hour, day, week, month, quarter and year.
DWELL TIME AND ATTENTION TIME
As it's shown in its name this metric represents two values -
the total dwell time (in seconds with one decimal place) of all visitors and
the total attention time (in seconds with one decimal place) of all viewers for a
given vehicle during a given period of time.
The more attention time tends to the dwell time, the more effective this
vehicle is.
DWELL TIME LENGTH DISTRIBUTION
Number of visitors appeared in front of a
given vehicle during a given period of time.
Values for this metric are shown separately for 4 types of visitors
grouped depending on how long they stayed in front of a vehicle :
less than 5 sec, 16 sec - 30 sec, 31 sec - 1 min, more than 1 min.
NUMBER OF VISITORS AND NUMBER OF VIEWERS
As it's shown in its name this metric represents two values - number of
visitors and number of viewers
for a given vehicle during a given period of time.
The more number of viewers tends to the number of
visitors,
the more effective this vehicle is.
VIEWER AGE DISTRIBUTION
Number of viewers
shown separately for three age groups ("young", "adult", "senior") and "not classified" category
for a given vehicle during a given period of time,
as well as the percentage of each age group and "not classified" category among all viewers.
VIEWER GENDER DISTRIBUTION
Number of viewers
shown separately for both genders and "not classified" category
for a given vehicle during a given period of time,
as well as the percentage of both genders and "not classified" category among all viewers.
VIEWERS (AGE BRAKEDOWN)
Number of viewers
shown separately for three age groups ("young", "adult", "senior") and
"not classified" category
for a given vehicle during a given period of time.
Data could be grouped by any time slot - second, minute, hour, day, week, month, quarter and year.
VIEWERS (GENDER BRAKEDOWN)
Number of viewers
shown separately for both genders and "not classified" category
for a given vehicle during a given period of time.
Data could be grouped by any time slot - second, minute, hour, day, week, month, quarter and year.
VISIBILITY AND ATTRACTIVENESS
Two values - percentage of viewers among
visitors and percentage of total
viewers' attention time among total
visitors' dwell time
for a given vehicle during a given period of time.
VISITORS
Number of visitors
for a given vehicle during a given period of time.
Data could be grouped by any time slot - second, minute, hour, day, week, month, quarter and year.